Assuri­ty earns ​‘Best Cus­tomer Ser­vice’ from Newsweek 

Nordstrom. Southwest Airlines. Ben & Jerry’s. Assurity. What do we have in common?

Stellar service, according to our customers.

Assurity is proud to join those companies – and many others – on Newsweek’s 2021 America’s Best Customer Service list as a top-three brand in the life insurance category.

Our mission is “helping people through difficult times” – and there are few times more difficult in a person’s life than the death of a loved one. We provide insurance that’s a source of stability when they need it most.

From underwriting to claims, our associates and network of distributors strive to provide customers with that same level of service that’s efficient, responsive and real.

Take our Customer Connections team, for example. Based out of our headquarters in Lincoln, Nebraska, this well-trained group of associates resolves more than 99 percent of customer service issues on the first call.

“First and foremost comes empathy,” said Heith Fulmer, Director of Customer Connections. “This begins during our hiring process. We look for people with specific strengths who want to be part of the culture Assurity has built – people who truly get energy and satisfaction from helping others.”

As a mutual organization and Certified B Corporation, Assurity ensures its customers come first by design.

“We’ll continue to raise the bar and innovate new methods to reach more customers by making insurance easier to purchase and understand,” said Susie Keisler-Munro, Senior Vice President and Chief of Operations.

About Newsweek’s America’s Best Customer Service

America’s Best Customer Service companies were selected based on an independent survey of more than 25,000 U.S. customers who have either made purchases, used services, or gathered information about products or services in the past three years. Customers were asked whether they would recommend brands to friends or family, and to assess brands in the following areas: quality of communication, professional competence, range of services, customer focus, and accessibility. A total of 160,000 customer evaluations were collected. The results provided information about brick & mortar, online retailers, and service providers from 160 categories. See the full list here.

About Assurity

As a mutual organization, Assurity was founded on the simple concept of people coming together to support each other in moments of need. We continue our mission of helping people through difficult times by providing affordable insurance protection that is easy to understand and buy. Our financial stability has stood the test of time. It shows our commitment to be there when our customers need us. Owned by our customers, we conduct our business to serve only their best interests. Whether paying benefits, offering service with a human touch, giving back to our community, or practicing sustainable habits that provide for our planet, we embrace our capacity to improve lives. As a Certified B Corporation, we know we all share in the future we create, and Assurity believes in using our business as a force for good.