Social Media Strategy Guide
Social media can help you reach your business goals, no matter what they are. Our guide gives you everything you need to succeed on social media and harness its power for prospecting, recruiting, selling and more. Download the guide for essential tips and strategies you can use today.
Get the tools
Consider this:
78%
of sales pros using social media perform better than their peers who don’t. 1
30%
of agents say lead generation is one of their biggest challenges 2
82%
of potential prospects can be found on social media. 3
Social media webinar
Social media can be easy with the right tools – get top tips and strategies to help you succeed in this webinar. Assurity’s Senior Director of Marketing Scott Zagurski and Regional Wholesaler Macy Lenertz give you everything you need to get started prospecting, recruiting and selling on social media.
Opportunities by platform
Among all the social media platforms out there, three major networks offer the most opportunity for connecting with clients, prospects and recruits - and more importantly, gaining valuable insights into your target audiences.
Platform
This is the #1 most-used social media platform among all US adults, regardless of ethnicity, gender or location. Facebook has the broadest reach of any platform, and is great for reaching a diverse range of people who are on it every single day.
Best for:
- Connecting with middle-market prospects
- Looking for life events
- Building trust through quality content
About 56% of job seekers use social professional networks to look for new jobs, and some 87% of active and passive candidates are open to new job opportunities. Hello, recruiting opportunity. LinkedIn is also a good place to network and build relationships with small business owners.
Best for:
- Recruiting top talent
- Building a strong network
- Generating leads for business owners or educated prospects
YouTube
YouTube is the second-largest search engine in the world. Posting short, easy-to-understand videos can help you reach prospects and recruits, and are great for cross-promoting on other platforms and helping you get found online.
Best for:
- Hosting education content
- Interacting with viewers
- Cross-promoting content
Opportunities by platform
Among all the social media platforms out there, three major networks offer the most opportunity for connecting with clients, prospects and recruits - and more importantly, gaining valuable insights into your target audiences.
Platform
Keys to Social Selling
Social selling is the practice of targeting, prospecting and building relationships on social media. It presents a massive opportunity for you to get ahead of the curve and differentiate yourself online. People want to build relationships on social media, so sell yourself first and not your products.
Ask questions
Ask yourself a few questions first: How am I using social media to prospect, recruit and sell? What's the best way to strengthen my online presence? Am I measuring my goals?
Listen closely
To build relationships, listen to what your audience is posting to truly understand their goals, challenges and motivations.
Interact regularly
Interact with your network regularly - it could be sharing a plumber recommendation, a recent article, an update on your family or simply liking and commenting on posts.
Make connections
Connect with clients, neighbors, friends and more to build your network and trust with your audience.
Prospecting and recruiting tips
Social media can contribute to your prospecting and recruiting if done effectively. After you develop your strategy and strengthen your social presence, techniques like social listening and search can help you start conversations and move toward a sale.
Social listening
Social listening is one of the best ways to start conversations online – it’s when you actively monitor your feed for opportunities to interact with your audience. It could be a mention of your business or products, or a chance to begin a discussion you can continue later.
Follow these steps:
- Watch your social media feed
- Search for key terms
- Start conversations
- Follow up later
Searching
Social media can also be a great place to search for possible recruits – especially LinkedIn. Use the search tool within the site to look for specific phrases, like those below, or shared connections who can help you make an introduction.
Follow these steps:
- Look for specific phrases like “recently graduated” or “seeking opportunity”
- Look for shared connections
- Start a conversation
Get the guide
We want to make social media easy – so we put together everything you need to get started in our social media guide. Get the tips, techniques and strategies you need to take your social media presence to the next level in our definitive handbook.
Like what you're reading?
Let's talk more and see how we can help.
NOT AVAILABLE IN NEW YORK.
These policies may contain reductions of benefits, limitations and exclusions. For costs and complete details of coverage, please contact Assurity or review the policy contract.
Assurity is a marketing name for the mutual holding company Assurity Group, Inc. and its subsidiaries. Those subsidiaries include but are not limited to: Assurity Life Insurance Company and Assurity Life Insurance Company of New York. Insurance products and services are offered by Assurity Life Insurance Company in all states except New York. In New York, insurance products and services are offered by Assurity Life Insurance Company of New York, Albany, NY. Product availability, features and rates may vary by state.
1 Sprout Social, Social Selling Statistics, 2019
2 McKinsey and Company, How Insurance Can Prepare for the Next Distribution Model, 2020
3 Pew Research, Social Media Fact Sheet, 2019