Vision, Mission and Values

Vision Statement
Assurity Life Insurance Company is committed to operating at consistently high levels of performance. We accomplish this by:

• Competing on value rather than price
• Focusing on underserved and niche markets
• Providing “best in class” service to our distributors and policyholders
• Fostering a culture of focused innovation
• Building strong relationships with all our stakeholders

Mission Statement
Our core purpose is to help people through difficult times.

Values

1. Ethical Behavior
We will conduct ourselves with the utmost integrity, fairness and honesty. We will never compromise our ethics for financial gains, nor sacrifice integrity for profit. How we achieve results is as important as the results themselves.

2. High-Performing Associates
Our top-performing home office associates are the company’s principal competitive advantage. These highly engaged individuals are passionate about our purpose, and they create our success. We value openness, direct communication, empowerment and teamwork. We work with a sense of urgency and are accountable for our actions, words and results.

3. Innovation
Our culture encourages and supports innovation, initiative and imagination. We assume prudent entrepreneurial risks and are highly skilled at starting new ventures, developing new products, and tackling old issues and processes in innovative ways.

4. Relationships
We build strong business relationships with our distributors, home office associates and policyholders. We recognize our mutual success is inseparable. We strive to exceed customer expectations.

5. Financial Strength
We manage our company for levels of profitability which best serves the long-term interests of all our stakeholders. This allows our company both to honor our promises and to change and grow with the times. We emphasize improving our productivity and reducing unit costs. We accurately and honestly represent our company’s financial position.